Craigslist Advertising and General Advertising Methods
Craigslist Advertising and General Advertising Methods
An advertisement can be defined as an announcement or a notice in a public domain which is used to promote an event, product or service. Advertisements can be classified as either paid or non-paid advertisement depending on the main channel of communication. Some of the most common channel of communication includes telephone, radio, print, internet, direct mail and television just to mention a few.
An advert is an integral part of any business activity. They are mainly designed to inform and motivate the target audience with the main objective being to change the buying behavior of the targeted audience. Normally, the ads’ main objective is to persuade the buyer to take an action which is desired by the advertiser. For instance, a forex broker promoting a particular forex platform; will expect that people who read or come across their adverts will most definitely open a trading account with their company.
The adverts get to people through a number of communication media such as:
This is one of the most common media which is used by quite a number of businesses to reach out to their targeted customers. Ideally, almost 50% of an entire newspaper is made of various kinds of advertisements. A very noticeable trend with newspapers is that local newspapers will tend to have advertisements of local companies and businesses while international newspapers blend both local and international adverts.
Newspaper production companies sell ad spaces. In most cases, the price of the advert will be determined by the amount of space it occupies. For example, an advert which covers an area of about 10 cm2 could go for about $100 while that which covers an area of about 20 cm2 could go for $250. There are so many factors which determine the price of an advert. A good example is the page. Adverts on the front page of a newspaper are likely to be more expensive that those on the inner pages of the newspaper.
Newspapers have classified ads too which appear in a separate section of the newspapers. They are very brief. A good example is a list of homes.
Closely related to newspapers are the magazines. This is another common means of advertising. One good thing about magazines is that they can be kept for a very long time and adverts have better print quality. Most magazines are read by people who have more time and they are mostly printed by a group of people. For instance, a magazine which has specialized in computers will mainly have those adverts related to the computing industry. Since the explosion of the internet newspapers have quickly fallen to the likes of Oddle, Craigslist and Backpage for online classified ads and Craigslist Posters!
Direct mail advertising
This is another common advertising mechanism. In the U.S. alone, businesses spend over $50 billion every year on direct mail adverts. This type of adverts encompasses the use of brochures, letters, leaflets and catalogues. In most cases, the mail-order companies do profit from this form advertising. It is a very expensive way of reaching out to more customers, though it is also a sure way of getting the right audience. Its success will entirely depend on the strategies which the advertiser has put in place. Some companies offer scraping emails and direct leads via Craigslist Posting and mass mail centers!
Radio and television adverts
This is yet another commonly used media for advertisements. When it comes to radio and television advertisements; there is one major factor to consider- the geographical location. There are local radio and television networks. Local radio and television networks are suitable for local businesses and companies while the international radio and television networks are suitable for international businesses and companies.
Like in the case of newspapers and magazines; the amount of money one pays per advert will depend on very many factors. A very common factor is the time frame within which the advert will be on air. For instance, an ad which last for about 30 seconds could cost $1000 while that which last for 20 seconds could last for about $800. As a rule, only go for those radio and television networks, which are popular since this is the only way the advert can reach a larger audience. In most cases, there are those shows which are popular among most listeners and viewers. Targeting such shows could be a better way to reach a larger audience too.
This another way of advertising a business. Outdoor signs when carefully designed, it can catch the attention of bypasses. You should put your outdoor signs where there is a possibility of high traffic. It is important that it contains succinct information. Some of the most common types of outdoor signs include billboards, posters and electronic displays.
There are companies which own some of this equipment. For instance, there are quite a number of companies which own billboards. You can rent some of them.
This is one of the most common type of advertisement today. As compared to the other forms of advertisements; internet advertisements are affordable and convenient. There are quite a number of directories where you can submit free ads. One such example is the Craigslist website. It is one of the most popular advertising platforms in the United States of America. You can also opt for the paid online adverts. Sites such as Craigslist Posting Service use the power of Craigslist or Backpage to market your company across a huge spectrum of viewers.
The development of various social media platforms has really transformed how people go about online advertisement. In the recent past, a number of website owners have done all that it takes to ensure that their sites rank higher on the search engines. Some go as far as embracing the black hat SEO techniques which are very dangerous for such websites do not maintain their high ranks on the search engines for long.
Social media has become an integral part of internet marketing. It is only through social media that the company owner gets an opportunity to interact with the customers. Social media analytics are very essential too when it comes to formulating better strategies.
At times, it becomes really difficult to decide on the type of advertising strategy to adopt. It is important that you establish your targeted audience and the total cost of the entire process. Any business or company without a better marketing strategy may find it difficult to compete favorably in a highly competitive market. A good company should have a sales and marketing team which can conduct the feasibility study on any advertising strategy before its implementation.